How We Helped an FMCG Brand Reach Millions Using Organic Social Media

Client Name:

East at Home

Type:

FMCG

Services:

Social Media Management

Content Creation

Introduction.

Becoming an Extension of East at Home’s Marketing Team

We’ve worked with East at Home since May 2024, managing their organic social media and content across TikTok, Instagram and Facebook.

Our role is to keep the brand consistently visible, reach new audiences and educate people on British Indian Restaurant-style cooking and what makes East at Home different.

Since working together, we’ve generated millions of organic views and helped grow their social audience, while becoming closely integrated with their wider marketing team.

What we did.

Our Strategy

📅 Manage their Monday-Friday organic social presence
🎥 Create three videos and two carousel posts every week
📱 Publish daily Stories throughout the working week
💬 Manage comments and community engagement
🍛 Create educational, product and top-of-funnel content
📸 Produce both native social content and professional photography and video

Consistency is a huge part of the strategy. We’re continually putting East at Home in front of new and existing customers, educating their audience and building familiarity with the brand.

Content ranges from BIR education and recipes to product demonstrations and broader top-of-funnel concepts designed to introduce East at Home to completely new audiences.

Working as Part of the Wider Team

We meet with East at Home every week and work closely with their wider marketing team, including their paid ads agency. This keeps organic content aligned with the wider strategy and allows strong creative to be repurposed and tested through paid campaigns.

Ready to Grow?

If you’re an FMCG or ecommerce brand looking for a social media partner that can become an extension of your marketing team, get in touch to see how we can help.