How We Boosted a Leisure Centre’s Summer Bookings

Client Name:

Barnsley Metrodome

Type:

Leisure Centre

Services:

Social Media Marketing

Content Creation

Introduction.

Introduction.

How We Helped Fill a Leisure Centre All Summer Using Organic Video Content

When it comes to leisure centre social media marketing, few campaigns show the impact of organic video better than our summer strategy for Metrodome. They approached us ahead of the school holidays with one goal β€” get people through the doors and create a buzz around their key summer attractions: Calypso Cove waterpark and Inflatable Fun Days.

They didn’t just want more views β€” they needed scroll-stopping content that would drive shares, tagging, and actual bookings. And that’s exactly what we delivered through native, personality-led content across TikTok, Facebook, and Instagram.

What we did.

What we did.

Our Strategy

  • πŸŽ₯ Created a mix of POVs and professional promos for TikTok, Instagram, and Facebook
  • 🎀 Used real staff and big on-camera energy to bring the brand to life
  • πŸ΄β€β˜ οΈ Built pirate-themed content around Calypso Cove to appeal to families
  • πŸƒβ€β™‚οΈ Captured action-packed footage from Inflatable Fun Days to drive excitement
  • ⚑ Delivered fast-paced edits optimised for each platform

We focused on fun, educational, and visual-first storytelling. Everything was filmed and edited to feel native to social media β€” human-led, relatable, and exciting to watch.

These examples highlight just the summer campaign content β€” focused around Calypso Cove and Inflatable Fun Days. Alongside this, we also produced a wide range of generic and always-on posts throughout the season, making the total organic reach and engagement significantly higher.

Ready to Grow?

If you’re looking for leisure centre social media marketing that actually delivers results, you’re in the right place. We specialise in organic content that fills venues, drives real engagement, and builds local buzz. Get in touch to see how we can help.

The Results.

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TikTok Reach
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Facebook Reach
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Link Clicks

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