Pre-Launch Campaign:
The Salt House approached us in May 2022, seeking our expertise for their pre-launch campaign ahead of their opening in June. We immediately devised a strategy to create buzz, exposure, and brand awareness within the local community. Our first steps involved setting up their social media profiles and captivating the interest of locals through intriguing and insightful content.
Building Anticipation:
To maximise engagement and encourage sign-ups, we created a compelling incentive: a chance to win a £250 bar tab for the VIP Opening Night. By directing traffic to a dedicated landing page, we successfully gathered a substantial list of contact details from interested individuals eager to experience The Salt House firsthand.
Collaborations and Teasers:
In addition to our digital efforts, we collaborated with local influencers and media outlets to further amplify the excitement surrounding The Salt House. We organised content shoots to provide tantalising glimpses of their delectable menu and exquisite drinks, generating even more anticipation and curiosity.
Post-Opening Success:
Following the successful opening, we continued working closely with The Salt House, taking charge of their digital marketing strategy. Leveraging the power of authentic and high-quality content through Instagram Reels and Facebook, we achieved exceptional results that exceeded expectations.
Impressive Growth:
Over the course of one year, The Salt House experienced remarkable growth and engagement. Our organic approach, without the use of paid ads, allowed us to reach over 335,000 people, amass 8,800 followers (6,000 on Facebook and 2,800 on Instagram), and attract over 1,500 email subscribers. These outstanding results showcase the power of authentic content in building a loyal and engaged customer base.
Ongoing Success:
One year later, The Salt House continues to thrive and grow rapidly, with our partnership serving as a driving force behind their online success. We remain dedicated to their digital marketing strategy, constantly innovating and delivering exceptional results that propel The Salt House to new heights.
